Dental website design Perth: how we built the Empire Dental Care website.
Empire Dental Care is a family run dental clinic in Bicton. We designed their brand foundations and website, then kept working on how patients find them in Google and AI search. This is how a dental website can be warm, clear and easy to book.
Empire Dental Care at a glance.
A new clinic that needed to feel established from day one.
Empire Dental Care is a family run dental clinic in Perth that specialises in inclusivity. They believe every patient deserves world class care, with treatment plans that suit the person in the chair. Their goal is that you leave with a smile that is both healthy and beautiful.
They came to us as a new clinic. We were asked to create a modern website, focused on user experience, conversion and brand identity.
The problem to solve
A dental website has to do two things that pull in opposite directions. It has to feel warm and welcoming for someone who is nervous about the dentist, and clean and clinical enough that you trust the people treating you.
It also has to make booking easy. Most people searching for a dentist want a name, a treatment and a way to book, all quickly, usually on their phone.
The Empire Dental Care website.
What we did for Empire Dental Care.
This project has two parts: the website build, and the search work that followed to help patients find the clinic.
Built a design system, not just a website
We created an underlying design system for Empire Dental Care, covering marketing and advertising materials, social media profiles and a fully responsive website. That means the clinic looks like the same clinic everywhere a patient meets it.
Gave the site a clean, calm look
Soft blue tones, a friendly serif headline and a rounded team photo give the homepage a warm feel without losing the clean, minimal style you expect from a world class clinic. The design is flexible enough to talk with authority but never feels cold.
Made booking possible from anywhere on the site
The phone number and a Book Online button sit in the header, so they follow the visitor down every page. A Book Now button repeats through the homepage as well.
Organised the treatments so patients find theirs
The services menu lists thirteen treatments, from general and emergency dentistry to Invisalign, veneers, dental implants, children’s dentistry and sleep dentistry. Someone looking for one treatment finds it in a click.
Kept working on how the clinic is found
After launch we completed a full SEO and AI search audit, added structured data so Google and AI assistants can read the site, rewrote titles and descriptions, and set up Open Graph images. We also worked on the Google Business Profile, are rewriting pages one by one to a new layout, and set up Google Tag Manager and Google Analytics 4 so enquiries and bookings can be tracked. The clinic gets a clear report on all of it.
Four choices that shaped the site.
Patients pick a dentist for reasons that are partly practical and partly emotional. The site covers both.
Answer the insurance question early
The homepage tells patients that the clinic is a preferred provider for HBF, HCF, HIF, NIB and CBHS Health and accepts all major health funds with same day rebates. It is one of the first things people want to know.
Show the people
A friendly team photo sits at the top of the homepage, and the team has its own page. Nervous patients like to see who they will meet.
Say where you are
The homepage names the suburbs the clinic serves, including Bicton, Attadale, Applecross, Ardross, Mount Pleasant, Palmyra, Fremantle and Alfred Cove. Patients and search engines can both see who the clinic is for.
Make it readable by machines too
The site carries structured data and clear page titles, so Google and AI assistants can understand what the clinic offers and where it is.
Written for the people who search for a dentist.
A dental clinic sees very different patients, so the site speaks to each of them.
New patients
Want a quick sense of who the clinic is, whether it takes their health fund and how to book. The header, the homepage and the preferred provider section answer all three.
Families
Children’s dentistry has its own place in the treatment list, and the tone is welcoming rather than clinical.
People in pain
Emergency dentistry is listed clearly, and the phone number is always in the header for the person who needs to call now.
People comparing cosmetic options
Veneers, Invisalign, teeth whitening and cosmetic dentistry each have a place in the menu, so someone weighing up their options can look at each one.
What Empire Dental Care has now.
A dental website works when patients can find it, trust it and book. This is what is in place.
- A modern, responsive website and design system that carry the same look across the website, social media profiles and marketing.
- A treatment menu, health fund information and booking buttons that make booking simple.
- Structured data, tidy titles and descriptions and an improved Google Business Profile, so the clinic is easier for Google and AI assistants to read.
- Analytics set up so key actions, such as bookings and calls, can be measured.
Search work is ongoing, because rankings and AI answers keep moving. We agree what success looks like at the start of every project, set up tracking, and report on it. If you run a clinic in Perth, book a free call and we will look at how patients find you today.
The services behind this project.
Empire Dental Care used a mix of design and search work. Each is available on its own.
Web design Perth
A website built around your patients or customers, written for search and designed to turn visitors into bookings.
AI search Perth
Work that helps your business get found on Google and named by AI assistants such as ChatGPT and Gemini.
Photography Perth
Real photography of your team and your space, so your website does not rely on stock images.
Questions about this project.
What did Empire Dental Care ask Álom to do?
Empire Dental Care asked for a modern website for a Perth dental clinic, focused on user experience, conversion and brand identity. The work also covered photography and digital marketing.
What makes a good dental website?
It feels warm and clean at the same time, makes it easy to find a treatment and book, and answers common questions such as health fund cover. It should also work well on a phone, where most patients search.
How do you design a website for a dental clinic in Perth?
We start with how patients choose a dentist. Then we build a clean layout, put the phone number and booking button in the header, list treatments clearly, show the team, and write for local search.
Did you do SEO for Empire Dental Care?
Yes. After launch we completed a full SEO and AI search audit, added structured data, improved titles and descriptions, set up Open Graph images, worked on the Google Business Profile and set up analytics.
What is a design system?
It is a set of colours, fonts, layouts and rules that keep a brand looking the same everywhere. For Empire Dental Care it covers the website, social media profiles and marketing materials.
Can you build a website for my dental or medical practice in Perth?
Yes. Álom builds websites for Perth clinics and practices and can look after the search work afterwards. Book a free 15 minute call to talk it through.
How do I get started?
Book a free 15 minute call. We talk about your goals, look at your current website and tell you honestly what we would change.
Want your clinic to be easy to find and easy to book?
Book a free 15 minute call. We will look at how patients find you today and talk through what a better website could do.