Station Street Fitness is a boutique training facility that values hard work, consistency and a strong sense of community. They offer small group fitness classes, personal training as well as run regular events that help inspire, elevate and enable people to reach their fitness goals. Seeking to reinvigorate their brand and restructure their digital presence, they approached us with a brief to encapsulate their history, values, and commitment to community and fitness.
Deliverables
Website Design
Photography
Videography
Digital Marketing
Building an immersive experience
We constructed a cohesive brand taking a digital-first approach, allowing for the seamless integration of animation and interactivity from the very first step. Starting with a new look, we overhauled each and every aspect of their previous brand, creating a flexible blueprint that can adapt as the company progresses.
Centred around the minimal text, imagery and video content, we designed an immersive web experience, featuring an intuitive yet inventive user-interface and the digital-ready brand identity. Although not created strictly as a lead-generation tool, the website plays a pivotal role in outlining the company’s personality and functions as an integral part of their business strategy.