We were approached by Connect Resources, a leading recruitment company specialising in civil construction and labour hire across Australia. With a focus on fostering equity and empowering Indigenous communities, Connect Resources provides top-tier talent and training solutions to the construction industry.
Our task was to develop a comprehensive style guide and brand strategy that reflects their commitment to inclusion, while ensuring consistency across all touchpoints. We also redesigned key business documents, including capability statements and proposals, to align with their refreshed identity and provide a professional, cohesive representation of their services.
Our task was to create a brand identity and website that would allow them to do it.
Deliverables
Social Media Strategy
Brand Strategy and Design
Style Guide
Capability Statements
Digital Marketing
Empowering Workforce, Building Futures
Connect Resources is a forward-thinking recruitment company focused on civil construction and labour hire, with a strong commitment to inclusivity and empowering Indigenous communities. Using cutting-edge tools and a people-first approach, they deliver high-quality workforce solutions for the construction industry.
Our challenge was to craft a brand identity that embodies their values of equity and empowerment while maintaining a professional, modern look. We developed a comprehensive design system, including a refreshed style guide, marketing materials, capability statements, and a fully optimised website to enhance their digital presence and drive engagement.
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