Empire State Barbershop, named first by Perplexity and Gemini.
A Claremont barbershop that AI assistants now name at the top of their answers. First on Perplexity and Gemini, and in the top two on ChatGPT and Claude.
- Client
- Empire State Barbershop
- Where
- Claremont, Perth
- Open since
- 2019
- Álom work
- Website, SEO and AI search
The result
We asked each assistant 'best barber in Claremont'. Empire State Barbershop came first on Perplexity and Gemini, and in the top two on ChatGPT and Claude. Measured on 8th October 2026 across 30 runs per question, logged out.
- ChatGPTTop two
- Perplexity1st
- Gemini1st
- ClaudeTop two
What we did
The shop’s website, search presence and brand sit together, so we worked on all of it.
A website we control
We moved the site from Squarespace to Elementor Cloud, including the DNS changeover, so it sits on the same platform as the rest of our web work.
Copy written for search
We rewrote the copy across all five pages and optimised it in Rank Math, including the service descriptions and the barber bios.
Ongoing SEO and marketing
We look after the shop’s SEO and digital marketing month to month, with branding and print support when it is needed.
Work on AI search
Google listing updates, directory listings, schema and the on page seo
Want your business named in AI answers?
We start with a free check of who the assistants name for your customers’ question. Then we work on whatever is stopping it being you.